ABOUT SPARTA

The Group was established in 1966 by the late Dirk van Reenen on the farm Sparta in the Marquard district, in South Africa’s Free State province.

The company is family owned and run and comprises of a cattle feeding operation, farming concern and a beef processing facility.
We pride ourselves in producing top quality beef, we love sharing our beef in fact, we are passionate about our beef.

Taste it. You will simply love it.


OUR STRUCTURE

The Sparta Group has a vertically integrated operating structure

BEEF PROCESSING FACILITY

Located in Welkom,
Free State

Abattoir 

Deboning facility 

Value-add and retail packaging 

Offal processing 

By products
Beef distribution

CATTLE FEEDING OPERATION

Located in Marquard, 
FS and Potchefstroom, NW

Cattle feeding
Calf pasture backgrounding
Mixed farming

SPARTA GAUTENG DEPOT

Located in Benoni, Gauteng

Retail distribution

OUR HISTORY

1906

Hendrik Marthinus Potgieter takes transfer of the farm, Middel after having farmed on the property for a number of years.

1931

Dirk van Reenen (founder of the Sparta Group) is born.

1940

Hester van Reenen (nee Potgieter), mother of Dirk van Reenen, inherits a subdivision of the farm Middel, in the Free State province from her father. They decide to call their farm Sparta in the hope that their children will one day work as hard as the Spartans did.

1953

Dirk van Reenen graduates from the University of Natal and joins his father in a mixed farming concern on their farm Sparta, in the Marquard district, Free State, South Africa.

1960

Dirk van Reenen and Betty Lombard (a local Free State girl) are married. They would be partners for the next 48 years and the proud parents of 5 children.

1966

After reading about USA farmers keeping cattle on grain feed all year round, Dirk van Reenen decides to start his own experiment in this regard with about 30 head of cattle. This is the birth of the Sparta cattle feeding operation.

1970

Dirk van Reenen visits the USA to further explore grain-fed cattle feeding.

1974

Sparta now has 4500 cattle on feed all year round. This is a huge milestone in our histroy.

1979

Dirk van Reenen increases the landholding of Sparta to the Clocolan district, to be able to feed and supply more calves to the feedlot.

1981

Sparta buys its first computer. Renovations had to be made to the existing offices to accommodate this very large machine.

1982

Dallas Horton, an American feedlot consultant, visits Sparta for the first time. This was the start of a life long professional relationship and friendship between Dallas and Dirk. Dallas had a significant impact on the cattle feeding operation at Sparta.

1991

Sparta acquires SPEB Jacobs Landgoed (Rietfontein farm), the biggest undivided tract of land in the Free State - solving much of Sparta’s water headaches.

1994

Sparta contract slaughter starts at Renown abattoir in Welkom just prior to the disbanding of the South African Meat Board.

1997

Dirk van Reenen purchases Polmietkuil farm, which drastically increased the catchment area for water to the feedlot.

1998

A massive extension of the Sparta feedlot is undertaken, with the new pens being built on Fragment farm.

1999

Sparta buys the abattoir in Welkom (formerly Renown abattoir), naming it Sparta Foods.

2000

Sparta is the first meat plant in South Africa to debone carcass meat on a large, central-pack scale. Approximately 3 tons of meat is processed per day.

2001

Sparta feeds approximately
45 000 head of cattle. Another huge milestone for us.

2002

Sparta processes approximately 160 000 cattle per year at its meat plant in Welkom.

2006

Major renovations are undertaken at the Welkom meat plant to upgrade and expand the capacity of the plant.

2007

Dirk van Reenen steps down. Lou van Reenen becomes the Chairman of the Sparta Group, with Estelle van Reenen as the new CEO of the Group. Sparta launches a new corporate identity.

2009

Individual Electronic Identification (EID) per animal is rolled out at the cattle feeding operation. Sparta now has the means to track the history of every animal from the time it arrives at the farm, until the carcass is loaded out at the Welkom plant.

2010

Sparta has approximately 60 000 cattle on feed.

2013

A new deboning facility is commissioned at the Welkom plant, enabling Sparta to now debone in excess of 130 tons of meat per shift.

2014

Sparta starts to value-ad and retail pack shelf-ready products directly to retailers.

2015

Sparta acquires another feedlot, Taaiboschbult near Potchefstroom in the North West province. The Sparta group now has the capacity to host in excess of 100 000 cattle.

2016

Sparta turns 50 with a new logo and corporate identity. Further major renovations are commissioned at the Welkom plant, drastically increasing the freezing and chilling capacity at the plant.

2017

Sparta collaborates with the Woodview Angus family to bring you Sparta Angus Beef as well as Woodview Wagyu. The Woodview-Angus family and Sparta-Van Reenen families proudly bring you beef in a class of its own – from our family to yours.

OUR MISSION

To be the trusted household provider of beef, both in this country and abroad.

We strive to become a household brand, known for great tasting, quality meat. We enjoy sharing our years of experience and knowledge with anyone who interacts with our brand, and commit to uphold the highest ethical values in all we do – directed at adding value to our product.

We achieve this by:
  • Creating a positive work environment that promotes loyalty to the group, and where employees treat one another with dignity and respect.
  • Integrating sound financial and management practices, with the latest technology and employee development techniques available, to sustain and maximise profitability.
  • Implementing successful systems to achieve the highest standards of excellence in the procurement, feeding and preparation of cattle for consumption.
  • Using hygienic, humane, modern and effective practices in the manufacturing of our beef products.
  • Building healthy relationships with our customers and providing an excellent service offering at all times – ensuring satisfied consumers who are passionate about our product.
  • Accepting change by being innovative and flexible to both the internal and external environment.
  • Embracing and celebrating the cultural diversity within our group and country.
  • Contributing to our communities and our environment.

OUR PEOPLE

As a family owned and operated organisation, we believe that our people are pivotal to our success.

As a result, we spend time and resources to recruit the right individuals and empower them continuously through various training programmes, both internally and externally.

We care about our families and the people who work with us, and believe that their sense of significance within Sparta has a direct impact on their level of excellence and passion in the workplace.

With some 1 200 people, Sparta is the largest employer in the Marquard district and one of the largest in the Free State.

MEDICAL CARE

We provide medical care to our staff through clinics situated at the cattle feeding operation in Marquard and at the meat plant in Welkom. These clinics are serviced by full-time nursing staff and part-time doctors.

HIV/Aids education programmes, including free voluntary testing, are run on a regular basis. As a result, many HIV-positive individuals have gained access to anti-retroviral medication. The company furthermore sets aside an annual budget for private tuberculosis testing.

‘Ultimately a business is nothing more than the interactions and qualities of the people who make up the business. If we continue to treat each other fairly and with dignity, the business will flourish.’

– Founder, the late Dirk van Reenen (1931 – 2008)

OUR COMMUNITY

At Sparta, we believe that being a responsible corporate
citizen is the only sustainable way forward.

We have always been very active and invested in the communities within which we operate – pumping millions of rands into the economy every month.

We take pride in our people and our community as we see ourselves as an integral part of it, and believe a happy community equates a happy workforce. Giving back is at the core of the Sparta culture and family value system.

Not only do we positively influence the community in which we operate, we also take care to ‘tread lightly’ and not harm the environment we find ourselves in.

HOW WE MAKE A DIFFERENCE

• The Mama Sophia’s School for children and young adults living with disabilities, was established by Sparta in 2015 in Marquard in the Free State. The school receives no state funding at present and is run on donations from Sparta and Sparta’s generous partners.

• 300 RDP houses were built in a joint venture with local government, for staff and other members of the local community.

• We continuously support a wide range of organisations, including:
– 12 schools in the Marquard and Welkom areas
– 7 crèches in the Moemaneng township
– 6 NGOs, ranging from care for children, the disabled and the elderly

• Each year the Sparta Group sponsors a number of school and tertiary education bursaries for the  children of employees and other selected candidates. Through this initiative, many children in the  community have been given the opportunity of a better life.

• We host the Sparta Annual Charity Fundraising Day (“Sparta Day”) – involving our clients,  partners, staff and community – to raise funds for the various organisations we support.  Established in 1984, this fun family event is a highlight on our events calendar and grows from  strength to strength.

• We assist various schools with their pupil feeding schemes.

• Sports clubs in our communities, as well as other worthy causes such as SAPS initiatives within  the community, receive ad hoc support from us.

 

OUR CARING MOTTO
“There is no better investment, than investing in the
lives of future generations.”

OUR ENVIRONMENT

As a family with a rich farming heritage, we can trace our roots in agriculture back for more than a century. We have always lived close to the land and it is this love for our land and our cattle that inspires us to carefully conserve our environment.

OUR STRUCTURE

Sparta is vertically merged into six operational divisions:

1 CATTLE FEEDING 2 MIXED FARMING 3 TRANSPORT, MECHANICAL & ENGINEERING SERVICES
4 ABATTOIR & BEEF PLANT 5 HIDES & SKINS RETAIL DISTRIBUTION

Sparta Holdings (Pty) Ltd | Reg No: 2010/017787/07

DIRECTORS
LW van Reenen (Chairman), E van Reenen (CEO), AR Tau, L van Rooyen
SUBSIDIARIES
Buddingtrade 129 (Pty) Ltd (Reg No: 1998/021336/07)
Subsidiary Sparta Foods (Pty) Ltd (Reg No: 1999/003427/07))
Sparta Baby Beef (Pty) Ltd (Reg No: 1970/008184/07)
Sparta Foods (Gauteng) (Pty) Ltd (Reg No: 1999/028217/07)

OUR DIRECTORS

Sparta Holdings (Pty) Ltd

LW van Reenen (Chairman)
E van Reenen (CEO)
AR Tau
L van Rooyen

Sparta Foods (Pty) Ltd

LW van Reenen (Chairman)
E van Reenen (CEO)
LA Gil
AR Tau
L van Rooyen