At Sparta we pride ourselves in the quality beef we produce. We are a family owned and operated business who can trace its agricultural roots back more than a century. We have always lived close to the land, and it is this love for our land and our cattle that inspires us to produce great beef.

With over 50 years of heritage, experience and knowledge in the industry and comprising a farming concern, cattle feeding operation and beef processing facility (abattoir, beef deboning, value-add and retail-ready packing facilities) with operations in the Free State, Gauteng and North-West provinces of South Africa – Sparta stands out as a supplier of quality beef in South Africa.

We love what we do, and we are proud of our beef. So proud in fact, that we just know that you and your family will enjoy every bite you take.

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SPARTA IS MORE THAN A BEEF SUPPLIER

We are an authentic family and community of people who believe in beef, where it comes from, how it is prepared and ultimately, how it connects people.

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OUR HISTORY

1906

Hendrik Marthinus Potgieter takes transfer of the farm, Middel after having farmed on the property for a number of years.

1931

Dirk van Reenen (founder of the Sparta Group) is born.

1940

Hester van Reenen (nee Potgieter), mother of Dirk van Reenen, inherits a subdivision of the farm Middel, in the Free State province from her father. They decide to call their farm Sparta in the hope that their children will one day work as hard as the Spartans did.

1953

Dirk van Reenen graduates from the University of Natal and joins his father in a mixed farming concern on their farm Sparta, in the Marquard district, Free State, South Africa.

1960

Dirk van Reenen and Betty Lombard (a local Free State girl) are married. They would be partners for the next 48 years and the proud parents of 5 children.

1966

After reading about USA farmers keeping cattle on grain feed all year round, Dirk van Reenen decides to start his own experiment in this regard with about 30 head of cattle. This is the birth of the Sparta cattle feeding operation.

1970

Dirk van Reenen visits the USA to further explore grain-fed cattle feeding.

1974

Sparta now has 4500 cattle on feed all year round. This is a huge milestone in our histroy.

1979

Dirk van Reenen increases the landholding of Sparta to the Clocolan district, to be able to feed and supply more calves to the feedlot.

1981

Sparta buys its first computer. Renovations had to be made to the existing offices to accommodate this very large machine.

1982

Dallas Horton, an American feedlot consultant, visits Sparta for the first time. This was the start of a life long professional relationship and friendship between Dallas and Dirk. Dallas had a significant impact on the cattle feeding operation at Sparta.

1991

Sparta acquires SPEB Jacobs Landgoed (Rietfontein farm), the biggest undivided tract of land in the Free State - solving much of Sparta’s water headaches.

1994

Sparta contract slaughter starts at Renown abattoir in Welkom just prior to the disbanding of the South African Meat Board.

1997

Dirk van Reenen purchases Polmietkuil farm, which drastically increased the catchment area for water to the feedlot.

1998

A massive extension of the Sparta feedlot is undertaken, with the new pens being built on Fragment farm.

1999

Sparta buys the abattoir in Welkom (formerly Renown abattoir), naming it Sparta Foods.

2000

Sparta is the first meat plant in South Africa to debone carcass meat on a large, central-pack scale. Approximately 3 tons of meat is processed per day.

2001

Sparta feeds approximately
45 000 head of cattle. Another huge milestone for us.

2002

Sparta processes approximately 160 000 cattle per year at its meat plant in Welkom.

2006

Major renovations are undertaken at the Welkom meat plant to upgrade and expand the capacity of the plant.

2007

Dirk van Reenen steps down. Lou van Reenen becomes the Chairman of the Sparta Group, with Estelle van Reenen as the new CEO of the Group. Sparta launches a new corporate identity.

2009

Individual Electronic Identification (EID) per animal is rolled out at the cattle feeding operation. Sparta now has the means to track the history of every animal from the time it arrives at the farm, until the carcass is loaded out at the Welkom plant.

2010

Sparta has approximately 60 000 cattle on feed.

2013

A new deboning facility is commissioned at the Welkom plant, enabling Sparta to now debone in excess of 130 tons of meat per shift.

2014

Sparta starts to value-ad and retail pack shelf-ready products directly to retailers.

2015

Sparta acquires another feedlot, Taaiboschbult near Potchefstroom in the North West province. The Sparta group now has the capacity to host in excess of 100 000 cattle.

2016

Sparta turns 50 with a new logo and corporate identity. Further major renovations are commissioned at the Welkom plant, drastically increasing the freezing and chilling capacity at the plant.

2017

Sparta collaborates with the Woodview Angus family to bring you Sparta Angus Beef as well as Woodview Wagyu. The Woodview-Angus family and Sparta-Van Reenen families proudly bring you beef in a class of its own – from our family to yours.

131 Power Rd, Welkom 9460, SOUTH AFRICA
PO Box 88, Wekom 9460, SOUTH AFRICA

T +27 (57) 916 7700

PO Box 64, Marquard, 9610, SOUTH AFRICA
T +27 (51) 991 9200

E: contactus@sparta.co.za

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