We’ve all been there.
You’re at the supermarket, shopping for an important dinner date and you find yourself staring blankly at the vast selection of beef cuts in the meat aisle.

Knowing the basics about beef is easier than you think.

With more than 50 years of experience and knowledge around beef, we believe that the more you know about it, the more you will love it. We want to make you the expert in beef – not only to impress your friends at your next braai or dinner party, but so that you can enjoy our beef as much as we do. Nothing would make us happier.